Digital press faces the challenge of monetizing the huge volume of users trusting their information every day. Telecoming wishes to simplify the implementation of paywalls in digital media by developing the Dpay payment solution.
Dpay allows publishers to reach more users and obtain a higher conversion rate, faster, and in a more convenient and secure way.
With Dpay there is no need to enter any personal data. It registers and charges the user with just one click.
Dpay technology creates a user ID using nothing but their mobile number, which is automatically recognised.
Dpay provides access to the content automatically, without any need to redirect the user.
Dpay allows publishers to create promotional offers and subscribe loyal readers.
HOW IT WORKS
Dpay can be used for both paying subscriptions and per-item payments.
We detect the user thanks to the 3G/4G connection from their device.
An automatic user ID is generated.
The user accesses the content without having to enter any personal data.
The amount paid is charged to their mobile phone bill.
A simplified payment process results, on average, on a 15% increased conversion rate per step.
PAYMENT: THE DECISIVE MOMENT
Carrier Billing technology expedites the payment process (x5) compared to the use of a credit card.
DPAY IS A CROSS-DEVICE SOLUTION AND CAN BE EASILY INTEGRATED
When the user is browsing in a 3G/4G environment, our technology detects his phone number.
1. The user is detected.
2. If he has never paid before, a pop-up with the unblock notice comes up.
3. By clicking, he pays and accesses the content.
THE MAIN MEDIA ENTITIES ARE ALREADY MONETIZING THEIR CONTENT
$ 709M in digital revenue in 2018
3.6 million subscribers
$ 3.729 M in digital revenue in 2018 (News corp.)
1.8 million subscribers
€ 330M in digital revenue in 2018
1 million subscribers
€ 120 M in digital revenue in 2018
€ 1.2 M in digital revenue in 2018
3,771 subscribers in June 2018